Have you ever wondered how people find your website? Or have you ever asked yourself if your website's content is really worth investing time to making improvements?
Thankfully there's one simple and powerful tool that we use with our clients. It helps them understand their search engine ranking and find new opportunities to connect with the right people and further their mission.
That tool is Google Search Console.
We love eCommerce. It's our bread & butter. Some of our best & longest-lasting ongoing relationships are from working with our clients who operate online businesses.
(10-15 minute read)
Search Engine Optimization (SEO), it's a large convoluted and messy term. But it doesn't need to be. In this post we're going to focus on a few key actionable items that provide the best returns. We will start with some of the typical questions we at EvenVision hear from clients, and follow it up with a basic audit and more holistic review. The sections will be broken up as:
Traditional business thinking has always prized stability. The way to build success, the usual thinking goes, is to protect your business by avoiding risk as much as possible. To that end, most businesses focus on finding one particular way of doing things, streamlining and perfecting that one method as much as they can, and then sticking with it as long as possible. Here at EvenVision, we look at things a little differently.
We are constantly asked at EvenVision "how do I get my improve my SEO?"
The answer is fairly straight forward in many ways, but it's also a bit of a loaded question and one that we hope to dispel some of the surrounding mystery of. For those of you who are unaware of what SEO is, here's a basic description:
The internet consumes nearly 10% of all electricity used on Earth.
If it were a nation, it would be the sixth largest consumer on the planet behind Russia, Japan, China, India, and the US. In terms of carbon dioxide emissions, the internet emits the same amount as the entire aviation industry. Nearly every website on earth contributes to this problem and we find that many of our clients and potential clients aren’t aware of this issue and what they can do to help.
“Why should I hire a web firm instead of building my own website for free?”
This is a perfectly legitimate question and one that we commonly have to answer when in talks with different businesses and organizations.
Ultimately it boils down a couple different things:
Question: "Is your website producing data that is valuable for your Business?"
This aspect of web design & development is often overlooked. But nonetheless, it's critically important for making informed decisions and developing long-term strategies for your organization's digital presence.
(15-20 minute read)
Question: "Is your website valuable to your business?"
It's amazing how often this leads to blank stares.
If your answer is "Yes" then our follow-up question is: "How do you know?"
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